Answers to Advanced Google Analytics Assessment 1

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1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

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2. What does Google Analytics call a URL that passes data parameters for reporting?

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3. When does the Google Analytics tracking code send a pageview hit to Analytics?

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4. When does the Google Analytics tracking code send an event hit to Analytics?

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5. What does Google Analytics use to differentiate new and returning users?

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6. What will happen if a user clears the Analytics cookie from their browser?

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7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

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8. A session in Google Analytics times out after how many minutes by default?

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9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

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10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

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11. Which are Goal types in Google Analytics?

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12. If data is excluded from a view using a filter, it may be recovered within thirty days.

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13. Which of these scopes could be used for dimensions and metrics?

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14. When defining a measurement plan, what is the order of steps?

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15. What are macro-conversions in a measurement plan?