Answers to Advanced Google Analytics Assessment 3

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1. Segments applied to reports can analyze data for which of the following groups?

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2. Custom segments may be created using which criteria?

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3. How many segments may be applied at once?

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4. Because segments are applied before sampling, segmented data will not be sampled.

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5. What report shows data segmented by channel?

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6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

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7. What report analyzes which webpages get the most traffic and highest engagement?

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8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

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9. Multi-channel Funnel reports can credit conversions across which channels?

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10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

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11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

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12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

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13. Custom Reports have which capabilities?

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14. What type of Custom Report shows a static, sortable table with rows of data?

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15. Which would prevent data from appearing in a Custom Report?