Answers to Advanced Google Analytics Assessment 4
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1. What is “remarketing” in Google Analytics?
2. To enable remarketing in Google Analytics, what must first be enabled?
3. Which remarketing audiences can be defined in Google Analytics?
4. Remarketing can show relevant ads on which Google properties?
5. What is the maximum duration a user can be included in a remarketing audience?
6. What Google Analytics data can be used to define a remarketing audience?
7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?
9. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
10. To set up Dynamic Remarketing, what must first be created in Google Analytics?