Answers to Advanced Google Analytics Assessment 4

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1. What is “remarketing” in Google Analytics?

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2. To enable remarketing in Google Analytics, what must first be enabled?

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3. Which remarketing audiences can be defined in Google Analytics?

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4. Remarketing can show relevant ads on which Google properties?

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5. What is the maximum duration a user can be included in a remarketing audience?

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6. What Google Analytics data can be used to define a remarketing audience?

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7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

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8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?

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9. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

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10. To set up Dynamic Remarketing, what must first be created in Google Analytics?