Answers to Google Analytics for Beginners Assessment 4

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1. Which three tags does Google Analytics require for accurate campaign tracking?

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2. Which tags are standard Google Analytics campaign parameters?

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3. To quickly generate campaign tags, what tool should be used?

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4. Which formats may be used to add a custom campaign parameter to a URL?

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5. Which are examples of Goals in Google Analytics?

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6. When creating a Goal in Google Analytics, which are required?

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7. If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

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8. Google Ads lets users advertise on which properties?

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9. Enabling auto-tagging does what?

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10. What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?