Answers to Google Analytics for Power Users Assessment 3

Click the question for the correct answer

1. When used as a content site KPI, what does a high Average Time on Page indicate about a specific page's performance?

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2. In what scenario would you use a custom metric?

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3. What can be used to measure scroll depth in Google Analytics?

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4. When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce?

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5. Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

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6. What are two benefits of the Reverse Goal Path report?

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7. How could you compare the conversion rate for when the "About Us" page was viewed versus when the page was not viewed?