Answers to Google Analytics for Power Users Assessment 4
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1. What actions must you take to enable Enhanced Ecommerce in Google Analytics?
2. What can the Product List Performance report be used for?
3. In this Product List Performance report, which product list and list position is most efficient at driving product clicks?
4. You're evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?
5. In this Product Performance report, which product indicates potential issues with the product details page?
6. What can the Shopping Behavior Analysis report tell you?
7. In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?
8. Which report would you use to build a segment of users who abandoned a specific step of the checkout path?
9. You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight?