How could you compare the conversion rate for when the "About Us" page was viewed versus when the

Updated: Jun 6

page was not viewed?

Use this to CHECK against your answers ONLY.

The answer is in BOLD.

7. How could you compare the conversion rate for when the "About Us" page was viewed versus when the page was not viewed?

  • Compare "About Us" page metrics in the Landing Pages report with "About Us" page metrics in the All Pages report.

  • Identify the Page Value for the "About Us" page and compare this metric across all other pages.

  • Create a custom segment including sessions with visits to the "About Us" page, and another segment for sessions where users did not visit the "About Us" page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.

  • Use the Reverse Goal Path report to compare number of goal completions among rows including the "About Us" page.


Google Analytics for Power Users builds on learners' advanced understanding of Google Analytics. Now that you're familiar with the range of features Analytics offers, put your knowledge into action. Learn and practice techniques for comparing users who convert with those who don't, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance. If you’re new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.


Topic 3 is Improve site engagement consisting of

  • Lesson 1: What KPIs should you use for your content site?

  • Lesson 2: Which pages are helping conversions?

For Assessment 3, there are a total of 7 questions. These are the correct answers to all 7 questions of Google Analytics for Power Users- Assessment 3


Q1. https://www.iresimply81.com/post/when-used-as-a-content-site-kpi-what-does-a-high-average-time-on-page-indicate-about-a-specific

Q2. https://www.iresimply81.com/post/in-what-scenario-would-you-use-a-custom-metric

Q3. https://www.iresimply81.com/post/what-can-be-used-to-measure-scroll-depth-in-google-analytics

Q4. https://www.iresimply81.com/post/when-tracking-both-ecommerce-and-goals-what-are-two-ways-to-analyze-page-value-based-only-on

Q5. https://www.iresimply81.com/post/assuming-that-ecommerce-tracking-and-or-goals-are-configured-which-of-the-following-analytics

Q6. https://www.iresimply81.com/post/what-are-two-benefits-of-the-reverse-goal-path-report

Q7. https://www.iresimply81.com/post/how-could-you-compare-the-conversion-rate-for-when-the-about-us-page-was-viewed-versus-when-the



Hope you have obtained FULL MARKS! Good luck!


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