If one of your site's paid traffic sources had a low ecommerce conversion rate, which actions should

Updated: Jun 6

you take?

Use this to CHECK against your answers ONLY.

The answer is in BOLD.

1. If one of your site's paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

  • Immediately stop investing in marketing for the source.

  • Immediately increase marketing spend for the source.

  • Determine whether the traffic source fulfills other site goals.

  • Determine whether the source assists in conversions.


Google Analytics for Power Users builds on learners' advanced understanding of Google Analytics. Now that you're familiar with the range of features Analytics offers, put your knowledge into action. Learn and practice techniques for comparing users who convert with those who don't, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance. If you’re new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.


Topic 2 is Attract high-value traffic consisting of

  • Lesson 1: Which traffic sources bring in the most value?

  • Lesson 2: How can you customize your channels for increased actionability?

  • Lesson 3: When should you send your newsletter emails?

For Assessment 2, there are a total of 7 questions. These are the correct answers to all 7 questions of Google Analytics for Power Users- Assessment 2


Q1. https://www.iresimply81.com/post/if-one-of-your-site-s-paid-traffic-sources-had-a-low-ecommerce-conversion-rate-which-actions-should

Q2. https://www.iresimply81.com/post/you-have-a-goal-configured-for-newsletter-signups-you-want-to-determine-which-traffic-sources-are

Q3. https://www.iresimply81.com/post/how-would-you-view-data-for-revenue-transactions-and-average-order-value-per-traffic-source

Q4. https://www.iresimply81.com/post/in-this-channels-report-we-ve-clicked-into-the-referral-channel-what-are-the-two-top-sources-of

Q5. https://www.iresimply81.com/post/what-does-other-indicate-in-the-channels-report

Q6. https://www.iresimply81.com/post/where-can-you-view-a-heatmap-reporting-users-by-time-of-day

Q7. https://www.iresimply81.com/post/you-re-running-an-email-promotion-providing-a-discount-to-users-with-a-birthday-in-the-month-of




Hope you have obtained FULL MARKS! Good luck!


Tags: If one of your site's paid traffic sources had a low ecommerce conversion rate, which actions should you take?, Answers to Google Analytics for Power Users Assessment 2, Google Analytics Academy Course, Attract high-value traffic

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