What is “remarketing” in Google Analytics?

Updated: Jun 6

Use this to CHECK against your answers ONLY.

The answer is in BOLD.

1. What is “remarketing” in Google Analytics?

  • When users visit a website for the first time and complete a conversion

  • When users are shown targeted ads to bring them back to a website and encourage a conversion

  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies

  • When a user buys an available product from a competitor


Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You'll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that's specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.


Topic 4 is Advanced Marketing Tools consisting of

  • Lesson 1: Introduction to remarketing

  • Lesson 2: Better targeting with Dynamic Remarketing

  • Lesson 3: Course Summary

For Assessment 4, there are a total of 10 questions. These are the correct answers to all 10 questions of Advanced Google Analytics - Assessment 4


Q1. https://www.iresimply81.com/post/what-is-remarketing-in-google-analytics

Q2. https://www.iresimply81.com/post/to-enable-remarketing-in-google-analytics-what-must-first-be-enabled

Q3. https://www.iresimply81.com/post/which-remarketing-audiences-can-be-defined-in-google-analytics

Q4. https://www.iresimply81.com/post/remarketing-can-show-relevant-ads-on-which-google-properties

Q5. https://www.iresimply81.com/post/what-is-the-maximum-duration-a-user-can-be-included-in-a-remarketing-audience

Q6. https://www.iresimply81.com/post/what-google-analytics-data-can-be-used-to-define-a-remarketing-audience

Q7. https://www.iresimply81.com/post/how-many-user-cookies-does-an-audience-list-require-to-be-eligible-for-google-ads-search-ad-remarket

Q8. https://www.iresimply81.com/post/which-users-could-be-targeted-with-dynamic-remarketing-to-bring-them-back-to-a-website

Q9. https://www.iresimply81.com/post/to-set-up-dynamic-remarketing-for-a-retail-vertical-what-must-be-linked-to-google-ads

Q10. https://www.iresimply81.com/post/to-set-up-dynamic-remarketing-what-must-first-be-created-in-google-analytics



Hope you have obtained FULL MARKS! Good luck!


Tags: What is “remarketing” in Google Analytics?, Answers to Advanced Google Analytics Assessment 4, Google Analytics Academy Course, Advanced Marketing Tools

©2020 by IREsimply81