You're running an email promotion providing a discount to users with a birthday in the month of

Updated: Jun 6

September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

Use this to CHECK against your answers ONLY.

The answer is in BOLD.

7. You're running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

  • Users, Time, Day

  • Day Index, Hour, Sessions

  • Hour of Day, Sessions, Transactions

  • Day of Week, Hour, Ecommerce Conversion Rate, Sessions


Google Analytics for Power Users builds on learners' advanced understanding of Google Analytics. Now that you're familiar with the range of features Analytics offers, put your knowledge into action. Learn and practice techniques for comparing users who convert with those who don't, analyzing traffic sources that bring the most value, customizing channels for increased actionability, identifying top performing content on your site, and improving ecommerce performance. If you’re new to Google Analytics, you should first complete Google Analytics for Beginners and Advanced Google Analytics on Analytics Academy.


Topic 2 is Attract high-value traffic consisting of

  • Lesson 1: Which traffic sources bring in the most value?

  • Lesson 2: How can you customize your channels for increased actionability?

  • Lesson 3: When should you send your newsletter emails?

For Assessment 2, there are a total of 7 questions. These are the correct answers to all 7 questions of Google Analytics for Power Users- Assessment 2


Q1. https://www.iresimply81.com/post/if-one-of-your-site-s-paid-traffic-sources-had-a-low-ecommerce-conversion-rate-which-actions-should

Q2. https://www.iresimply81.com/post/you-have-a-goal-configured-for-newsletter-signups-you-want-to-determine-which-traffic-sources-are

Q3. https://www.iresimply81.com/post/how-would-you-view-data-for-revenue-transactions-and-average-order-value-per-traffic-source

Q4. https://www.iresimply81.com/post/in-this-channels-report-we-ve-clicked-into-the-referral-channel-what-are-the-two-top-sources-of

Q5. https://www.iresimply81.com/post/what-does-other-indicate-in-the-channels-report

Q6. https://www.iresimply81.com/post/where-can-you-view-a-heatmap-reporting-users-by-time-of-day

Q7. https://www.iresimply81.com/post/you-re-running-an-email-promotion-providing-a-discount-to-users-with-a-birthday-in-the-month-of




Hope you have obtained FULL MARKS! Good luck!


Tags: You're running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?, Answers to Google Analytics for Power Users Assessment 2, Google Analytics Academy Course, Attract high-value traffic

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